A passionate storyteller and keen observer of human nature, Meena’s work delves into a wide array of subjects, from music and art to the lived experiences of Black women and the broader Black community. She has a love of emotional storytelling, as well as tongue in cheek comedic performance (see her latest work for Bumble). Before flexing her muscles as a director, she worked for over a decade in post production as a VFX artist and motion designer; meaning she’s well placed when it comes to incorporating any VFX or graphical elements into her work. Based in London, Meena has built a strong reputation through collaborations with renowned agencies like Saatchi&Saatchi, Droga5, Grey, Ogilvy, and Oliver, working on campaigns for high-profile brands including GSK, Puma, Olay, and Panasonic.
When not shooting commercials Meena also works on long form projects for both film and TV. Her short film Mama, a powerful Black Lives Matter film, earning her a Gold at the 1.4 Awards and recognition as a finalist at Ciclope, as well as a spot on the shortlist for the 2022 Young Directors Awards. Meena’s documentary Black Creative, which explores the experience of being Black in the UK advertising industry, has gained international acclaim, including screenings at the Toronto Film Festival and at the Independent Film Awards. Her short film All the Little Films was named ‘Most Watched Film of 2021’ by industry magazine.
