Specialising in tabletop filmmaking, Zaeem played a pivotal role in shaping Pakistan’s commercial industry before expanding his reach across Turkey, MENA, Thailand and Europe. He has directed commercials for major brands such as Nestle, Pepsi, Amstel, Beko and KFC; crafting visuals that captivate audiences, ignite cravings and foster deep connections.
Beyond advertising, Zaeem is an award winning documentary filmmaker, seamlessly blending commercial storytelling with raw, real-life narratives. He is drawn to unconventional characters — people who defy norms and redefine success. Perhaps because, in his own way, he has too.
